{"title":"Featured Products","description":"","products":[{"product_id":"pure-fluid-energy-gels-30g","title":"PURE Fluid Energy Gels (50-60g)","description":"\u003cp class=\"p1\"\u003ePURE Fluid Energy Gels are made with real fruit purees and fruit juices, giving them a natural and authentic flavour. They are not overly sweet, have no added fructose and are light in consistency, making them stomach friendly. They are a convenient and effective way to fuel your body during training and racing.\u003c\/p\u003e\n\u003cp data-start=\"972\" data-end=\"996\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eMade with real fruit purees \u0026amp; juices\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eNot overly sweet and easy to digest\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eLight, fluid consistency\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eNo added fructose\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eSuitable for training \u0026amp; racing\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1041\"\u003eCaffeine options available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1654\" data-end=\"1671\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1672\" data-end=\"1797\"\u003eSuggested use: Consume 15 minutes prior to activity, then every 30–40 minutes during exercise.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients \u0026amp; nutritional information\u003c\/b\u003e\u003cbr\u003ePlease refer to the product packaging for full ingredient list and nutritional values.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eImportant information\u003c\/b\u003e\u003cbr\u003eThis product is sold in its original manufacturer packaging. This is not a medical product. Individual tolerance may vary.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSome flavours contain caffeine. Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine.\u003c\/p\u003e\n\u003cp data-start=\"1672\" data-end=\"1797\"\u003eMaximum of 10 servings per day.\u003c\/p\u003e\n\u003cp data-start=\"1672\" data-end=\"1797\"\u003e\u003cstrong\u003e*PRE-ORDERS: Please allow 5 business days PLUS delivery time for your order to arrive\u003c\/strong\u003e\u003c\/p\u003e","brand":"In the Zone","offers":[{"title":"Pineapple","offer_id":53167367520624,"sku":"PURE-GEL-PINE","price":4.49,"currency_code":"AUD","in_stock":true},{"title":"Mango","offer_id":53167367586160,"sku":"PURE-GEL-MAN","price":4.49,"currency_code":"AUD","in_stock":false},{"title":"Orange","offer_id":53167367618928,"sku":"PURE-GEL-ORAN","price":4.49,"currency_code":"AUD","in_stock":true},{"title":"Lemon Lime","offer_id":53167367651696,"sku":"PURE-GEL-LEMLIME","price":4.49,"currency_code":"AUD","in_stock":true},{"title":"Lemon Lime + Caffeine","offer_id":53167367684464,"sku":"PURE-GEL-LEMLIME-CAFF","price":4.49,"currency_code":"AUD","in_stock":false},{"title":"Raspberry + Caffeine","offer_id":53167367782768,"sku":"PURE-GEL-RASP-CAFF","price":4.49,"currency_code":"AUD","in_stock":true},{"title":"Raspberry","offer_id":53698060747120,"sku":"PURE-GEL-Rasp","price":4.49,"currency_code":"AUD","in_stock":true},{"title":"Cola + Caffeine","offer_id":53729920123248,"sku":"PURE-GEL-COLACAFF","price":4.49,"currency_code":"AUD","in_stock":false},{"title":"Peach","offer_id":53842733728112,"sku":"PURE-GEL-PEACH","price":4.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/8427\/9920\/files\/Pure_FluidGEL_Peach.jpg?v=1768454133"},{"product_id":"starter-fuel-pack","title":"Starter Fuel Pack","description":"\u003cp\u003e\u003cstrong\u003eWhat’s included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e2 × 35g non-caffeine energy gels (flavours based on availability)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 × 35g caffeine energy gel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 × hydration sachet\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eNew to fuel? Start here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Starter Fuel Pack is designed for users who want to try energy gels and hydration without overthinking it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’re not sure what to buy — this is it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGentle and easy to digest\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCovers training, sport, or long runs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo guesswork — just simple fuelling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWho’s it for \u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFirst-time gel users\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTraining sessions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGame day (footy, team sports)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone unsure where to start\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake 1 gel 10–15 min before training or a game\u003c\/li\u003e\n\u003cli\u003eTake another during longer sessions (60+ min)\u003c\/li\u003e\n\u003cli\u003eUse the caffeine gel later if you want an extra boost\u003c\/li\u003e\n\u003cli\u003eAdd hydration to water for hot or sweaty sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eIngredients \u0026amp; nutritional information\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003ePlease refer to the product packaging for full ingredient list and nutritional values.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eI\u003cstrong\u003emportant information\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003eDesigned with 35g gels to keep fuelling simple and easy to tolerate for all users.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eThis product is sold in its original manufacturer packaging. This is not a medical product. Individual tolerance may vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eContains caffeine. Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine.\u003c\/span\u003e\u003c\/p\u003e","brand":"In the Zone","offers":[{"title":"Default Title","offer_id":53234729976176,"sku":null,"price":14.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/8427\/9920\/files\/CDBB1359-7745-4CEA-97C6-0EF268763DD0.jpg?v=1771819086"},{"product_id":"performance-pack","title":"Performance Pack","description":"\u003cp\u003e\u003cstrong\u003eWhat’s included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e6 × 50-60g or 35g PURE energy gels (flavours based on availability)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor weekly long runs or race prep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you’re training weekly and pushing past 60 minutes, this pack keeps things simple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for structured fuelling across multiple sessions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eIdeal for 60–120 minute sessions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eEasy to digest during training\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHigher carb option for performance-focused runners\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eBetter value than single purchases\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRunners training 2–4 times per week\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eLong runs over 10km\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHalf marathon prep\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAthletes wanting consistent carb intake\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAnyone stepping up from casual fuelling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor sessions over 60 minutes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eTake 1 gel every 30–40 minutes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePair with water\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHydrate before and after\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExample:\u003c\/p\u003e\n\u003cp\u003e90-minute run → 2–3 gels\u003c\/p\u003e\n\u003cp\u003eAlways test in training before race day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eIngredients \u0026amp; nutritional information\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003ePlease refer to the product packaging for full ingredient list and nutritional values.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eI\u003cstrong\u003emportant information\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eThis product is sold in its original manufacturer packaging. This is not a medical product. Individual tolerance may vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eSome flavours may contain caffeine. Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine.\u003c\/span\u003e\u003c\/p\u003e","brand":"In the Zone","offers":[{"title":"Mixed","offer_id":53278855627120,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Non-caffeine mix","offer_id":53278855758192,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Caffeine mix","offer_id":53278855790960,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pineapple","offer_id":53644045189488,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Lemon Lime + Caffeine","offer_id":53644045222256,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":false},{"title":"Manuka Honey","offer_id":53703238091120,"sku":null,"price":21.99,"currency_code":"AUD","in_stock":true},{"title":"Banana Manuka Honey","offer_id":53703238123888,"sku":null,"price":21.99,"currency_code":"AUD","in_stock":false},{"title":"Cola + Caffeine","offer_id":53703238189424,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":false},{"title":"Raspberry","offer_id":53703238222192,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Mixed (35g)","offer_id":53703245267312,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Non-caffeine mix (35g)","offer_id":53703245300080,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Cola + Caffeine (35g)","offer_id":53729931788656,"sku":null,"price":21.99,"currency_code":"AUD","in_stock":false},{"title":"Orange","offer_id":53842733400432,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/8427\/9920\/files\/09E90422-6383-4958-9A70-2FF15918D4F0.png?v=1771811048"},{"product_id":"long-run-pack","title":"Long Run Pack","description":"\u003cp\u003e\u003cstrong\u003eWhat’s included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e10 × 50-60g or 35g PURE energy gels (flavours based on availability)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhen your long runs start stretching past 90 minutes, fuelling stops being optional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Endurance 10 Pack gives you structured, high-carb fuel for consistent progress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSerious training requires serious fuel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for longer endurance sessions and race prep\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHigher carb option for performance-focused athletes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eIdeal for half marathon \u0026amp; marathon prep\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBest value per gel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho’s it for \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRunners training for 21km+\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWeekly long runs over 90 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAthletes increasing training load\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAnyone wanting reliable, consistent fuelling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you’re serious about improving — this is your level.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor sessions over 60–120 minutes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Take 1 gel every 30–40 minutes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Pair with water\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Adjust intake based on intensity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExample:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2-hour long run → 3–4 gels\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways practise fuelling during training before race day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eIngredients \u0026amp; nutritional information\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003ePlease refer to the product packaging for full ingredient list and nutritional values.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eI\u003cstrong\u003emportant information\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003eThis product is sold in its original manufacturer packaging. This is not a medical product. Individual tolerance may vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eSome flavours may contain caffeine. Not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine.\u003c\/span\u003e\u003c\/p\u003e","brand":"In the Zone","offers":[{"title":"Mixed","offer_id":53278888526192,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Non-caffeine mix","offer_id":53278888558960,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Caffeine mix","offer_id":53278888591728,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Cola + Caffeine (35g)","offer_id":53703236911472,"sku":null,"price":36.99,"currency_code":"AUD","in_stock":true},{"title":"Manuka Honey (35g)","offer_id":53703237697904,"sku":null,"price":36.99,"currency_code":"AUD","in_stock":true},{"title":"Banana Manuka Honey (35g)","offer_id":53703237730672,"sku":null,"price":36.99,"currency_code":"AUD","in_stock":false},{"title":"Non-caffeine mix (35g)","offer_id":53788155609456,"sku":null,"price":36.99,"currency_code":"AUD","in_stock":true},{"title":"Mixed (35g)","offer_id":53788155937136,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Orange","offer_id":53842733498736,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Raspberry","offer_id":53872870916464,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/8427\/9920\/files\/750F8316-2DBB-47A0-AB91-E70F464A5444.png?v=1771811005"}],"url":"https:\/\/inthezone.store\/collections\/featured-products.oembed","provider":"In the Zone","version":"1.0","type":"link"}